Imitating Amazon: E-Commerce Battle Bolstered by Companies Mimicking the Market Leader

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Published December 18, 2019

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Before 2005, when Amazon’s Prime program launched, online fulfillment involved two basic choices: “Fast and expensive or slow and inexpensive,” said Jim Tompkins, chief executive of supply-chain consultancy Tompkins International. Now, “it’s a whole new game,” he said.

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